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Privacy Policy
Last Updated: June 16, 2025

​Welcome to House of Aurea! We are committed to protecting your privacy and personal information. This Privacy Policy explains how House of Aurea (referred to as "we," "us," or "our"), operating out of India, collects, uses, discloses, and protects your information when you visit our website, make a purchase, or interact with us.

By using our services, you agree to the collection and use of information in accordance with this policy.

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1. Information We Collect

We collect various types of information to provide and improve our services to you.

a. Personal Information

This includes information that can be used to identify you directly or indirectly. We may collect:

  • Contact Information: Name, email address, phone number, shipping address, billing address.

  • Payment Information: Details required for processing payments (e.g., credit/debit card numbers, UPI IDs, bank account details). Please note that we do not store full payment card details; these are processed securely by our payment gateway partners.

  • Account Information: Username, password, purchase history, preferences.

  • Communication Data: Records of your interactions with us, such as emails, chat messages, and customer service inquiries.

b. Usage Data

We automatically collect information on how the service is accessed and used ("Usage Data"). This may include:

  • Your computer's Internet Protocol (IP) address.

  • Browser type and version.

  • Pages of our website that you visit.

  • The time and date of your visit.

  • The time spent on those pages.

  • Unique device identifiers and other diagnostic data.

c. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

2. How We Use Your Information

We use the collected data for various purposes, including:

  • To process and fulfill your orders, including shipping and delivery.

  • To manage your account and provide customer support.

  • To send you transactional communications (e.g., order confirmations, shipping updates).

  • To improve our website and services, including personalizing your experience.

  • To send you marketing and promotional communications about our products, offers, and news, if you have opted in to receive them.

  • To detect, prevent, and address technical issues and fraudulent activity.

  • To comply with legal obligations and resolve disputes.

3. Sharing Your Information

We may share your personal information with third parties only in the following situations:

  • Service Providers: We engage trusted third-party companies and individuals to facilitate our services (e.g., payment gateways, shipping partners, website hosting, marketing platforms). These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

  • Business Transfers: If House of Aurea is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.

  • Legal Requirements: We may disclose your Personal Data in the good faith belief that such action is necessary to:

    • Comply with a legal obligation (e.g., court order, government request).

    • Protect and defend the rights or property of House of Aurea.

    • Prevent or investigate possible wrongdoing in connection with the Service.

    • Protect the personal safety of users of the Service or the public.

    • Protect against legal liability.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

4. Data Security

The security of your data is paramount to us. We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest where appropriate.

  • Access controls to limit who can access your information.

  • Regular security audits and updates.

However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

5. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, typically for the duration of our relationship with you and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements.

6. Your Data Protection Rights (Indian Law)

In accordance with applicable Indian laws, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ("SPDI Rules"), you have certain rights regarding your personal data:

  • Right to Access: You have the right to request access to the personal data we hold about you.

  • Right to Correction/Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

  • Right to Withdrawal of Consent: You have the right to withdraw your consent at any time for the collection and processing of your sensitive personal data, subject to legal or contractual restrictions. Withdrawal of consent may affect your ability to use certain features or services.

  • Right to Grievance Redressal: If you have any concerns or grievances regarding your data, you can contact our Grievance Officer.

To exercise any of these rights, please contact us using the details provided below.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will also update the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

8. Contact Us / Grievance Redressal

If you have any questions about this Privacy Policy, our data practices, or if you wish to exercise your data protection rights, please contact us:

Grievance Officer: Gauri Rastogi Email: aurea.rastogi@gmail.com 

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